PUBLISHED CASES ON THE NET
Selected short electronic
cases have appeared on PowerWeb: Marketing at http://www.dushkin.com/powerweb
[Finalist,
Society of Marketing Advances, Innovation in Teaching Competition 2003] 1. “Georgia on My Mind,” December 9,
2002
2. “Crossing Over” November 25, 2002
3. “Oops! They Did It Again” November 11, 2002
4. “Too Good to be True?” October 28, 2002
5. “Tiger, Tiger Burning Bright, Is the Watch on Your Hand Right?”
October 14, 2002
6.
“From
Haier to Eternity…” September 16, 2002
7. “Marketing and 9/11” September 2, 2002
8. “Sayonara Japan, Ni Hao China! July 15,
2002
9. “E-Governance to the Rescue?” July 1, 2002
10. “Operator, Can You Help Me Place This Call” June 3, 2002
11. “Good Cause, Bad Ads?” May 20, 2002
12. “What’s Neighborhood Got To Do With It? May 6, 2002
13. “Namaste’ Domino’s” April 8, 2002
14. “Yabba Dabba Doo!” March 25, 2002
15. “Six Degrees of Separation” March 11, 2002
16. “What’s in a Name?” February 25, 2002
17. “This One’s For You” February 11, 2002
18. “Attention K-Mart Shoppers!” January 28, 2002
19. “Starbucks Goes to Europe” January 14, 2001
20. “Will “IT” Sell?” December 3, 2001
21. “Saving Harry Potter” November 19, 2001
22. “Eyes Wide Shut” November 5, 2001
23. “What Happened at Polaroid?” October 22, 2001
24. “Advertisers Seek Responses to New Moods,” October 8, 2001
25. “September 11, 2001” September 24, 2001
26. “Reinventing “Punchy”” September 10, 2001
27. “You’re Pre-Approved!” July 2, 2001
28. “Of Mushrooms and Free Speech” June 25, 2001
29. “Ms. Roddick, Meet Mr. Vergara” June 18, 2001
30. “A Blockbuster Deal?” June 11, 2001
31. “Get Me the Cheapest Fare” June 4, 2001
32. “Long Live Association Marketing!” May 28, 2001
33. “Where’s Waldo?” May 21, 2001
34. “Let the Sharks Roam?” May 14, 2001
35. “McLatte With Your McCurry, Ma’am?” May 7, 2001
36.
“Total
Recall” April 30, 2001
37.
“Mary
Kay Conquers the World” April 9, 2001
38.
“You’ve
Come a Long Way, Betty Crocker” April 2, 2001
39. “A
Room with Some Fries” March 26, 2001
40.
“Commercialism
in the Classroom” March 19, 2001
41.
“What’s
the Right Price?” March 12, 2001
42.
“Making
Sense of the Census” March 5, 2001
43.
“Hold
My Hand” February 26, 2001
44.
“Brother,
Can You Spare a Dime?” February 19, 2001
45. “Happy
Valentine’s Day!” February 12, 2001
46. “Here
Comes the XFL” February 5, 2001
47.
“How
About Those Super Bowl Ads?” January 29, 2001
48. “Welcome
to the Age of the “Prosumer”?” January 22, 2001
49. “Is
Surrogate Marketing Surreptitious?” January 15, 2001
50. “Philip
Morris ‘Cover-up’” January 8, 2001
51. “Au
Revoir, Olds” December 18, 2000
52.
“‘The
Plant’ Goes Into Hibernation” December 11, 2000
53. “Pets,
Stamps, and Prescription Drugs” December 4, 2000
54. “Who
Let the shoppers Out?” November 27, 2000
55. “Hello
E-Gambling!” November 20, 2000
56.
“”Political
Marketing” October 30, 2000
57.
“And
Pop! Goes Pop.com” October 23, 2000
58.
“The
Tale of the Trial of Two Tigers in Tennessee” October 16, 2000
59. “Spam!”
October 9, 2000
60. “Enhancing E-Relationships
with E-mail Marketing” October 2, 2000
61.
“Ambush
Marketing” September 25, 2000
62.
“Marketing
the Olympics” September 18, 2000
63.
“Who
Owns a List? The Toysmart Story September 11, 2000
64. “Choosing
Partners: What’s Up with Amazon.com?” September 4, 2000
65. “Are
You Ready for Your News on the Web?” August 28, 2000
66. “Dousing
the Fire at Firestone: Why is this Ford’s Headache?” August 21, 2000
67. “Napster versus RIAA: Which Side Are You On?” August 14, 2000
68. “What’s your
Affinity?” July 24, 2000
69.
“Farmers on the ‘Net: You Bet!” July 17, 2000
70.
“The Many Faces of the Word `Free’ in Advertising July 10, 2000
71.
“Genetics and Healthcare Marketing: Issues of Power and Ethics” July 3, 2000
72.
“Taking Viral Marketing to the Next Level” June 26, 2000
73. “Segmenting `On-line’
Customers” June 19, 2000
74.
“Lessons from Boo.com”, June 5, 2000