CONFERENCE PROCEEDINGS & PRESENTATIONS:

“Business Ethics in the Health Care Industry: A Review of the Major Issues,” Proceedings of the 15^th Annual International Conference Promoting Business Ethics, 2008, St. John’s University, New York, NY (with D. Sumrall).

“When is Surrogate Marketing Surreptitious? An Ethical Perspective” Proceedings of the 15^th Annual International Conference Promoting Business Ethics, 2008, St. John’s University, New York, NY.

“A Typology of Stealth Marketing Strategies,” in William E. Kilbourne & John D. Mittelstaedt (eds.), Papers of the 33rd Annual Macromarketing Conference, Macro-marketing Society, Inc, Clemson University, SC.(with S.P. Chattopadhyay)

“Redeveloping an Urban Slum: A Case Study and Macromarketing Implications,” in William E. Kilbourne & John D. Mittelstaedt (eds.), Papers of the 33rd Annual Macromarketing Conference, Macromarketing Society, Inc, Clemson University, SC.

“Ben Franklin and his Social Networks,” Proceedings of the 2008 International Social Network Conference, St. Petersburg, FL.

“The Promise of Social Entrepreneurship,” Proceedings of the 2007 Colleagues in Jesuit Business Education Conference, LeMoyne College, Syracuse, New York.

“Population Collapse: Why that might happen in the Developing World and what we can do about it” Proceedings of 2007 Macromarketing and Development: Building Bridges and Forging Allainces Conference,Washington DC.

“Alleviating Poverty: Implications for Business Education,” Proceedings of the 2007 Global Conference on Business and Finance, San Jose, Costa Rica.

“A Holistic Approach to Greening the Marketing Curriculum: A Framework for Action,” Proceedings of the 2007 Global Conference on Business and Finance, San Jose, Costa Rica.

“A Cross-Cultural Study of the Impact of TV Viewing on Values and Quality of Life,” Proceedings of the 2006 International Conference on Research in Advertising (ICORIA) Bath, UK.

“Enhancing Critical Thinking by Implementing Debate in the Marketing Classroom- Crucial Questions and a Blueprint for Action,” Proceedings of the 2006 Marketing Educators’ Association Conference, San Francisco, CA.

“Relationship Marketing Practices in Marketing to and through Associations in Service Industries,” Proceedings of the 2004 Academy of Marketing Conference, Cheltenham, UK.

“A Descriptive Analysis and Research Issues in Marketing to and through Associations,” Proceedings of the 2004 Academy of Marketing Conference, Cheltenham,UK.

“Greening the Supply Chain: The Differential Impact of Top Management’s Environmental Responsiveness on their Product Development Process,” Proceedings of the 2004 American Marketing Association Public Policy Conference Salt Lake City, UT (with Ashish Pujari)

“Integrating Power Web Cases Into a Marketing Class,” a finalist for Society for Marketing Advances (SMA) 2003 Innovations in Teaching Competition Award - November, 2003:New Orleans, LA.

“Electronic Cases: Enhancement of Interactivity in Marketing Education,” (2003), Marketing Management Association (MMA) Fall Educators’ Conference, Nashville, TN.

“Further Issues and Factors Affecting the Response Rates of E-mail and Mixed Mode Surveys,” (2003), R. Bruce Money and Randall L. Rose eds. American Marketing Educators’ Summer Proceedings, Chicago, IL.

“Marketing To and Through Associations: A Framework and Some Propositions,” (2003), R. Bruce Money and Randall L. Rose eds. American Marketing Educators’ Summer Proceedings, Chicago, IL.

“Facing the Marketing Correctness Challenge: Framing the Issues” (2003), Scot Burton, Craig Andrews and Michael Mazis ed. American Marketing Association Marketing and Public Policy Conference, Washington D.C.

“Population Collapse: Cross-National Analyses of Underlying Factors,” (2003) American Association for the Advancement of Science, Denver, CO [with Richard H. Franke, (Professor of Management and International Business) and Heather L. Barc and Celine McElwee (students).

“The Obesity Epidemic: Time Series Analyses of Possible Factors in the United States,” (2003) American Association for the Advancement of Science, Denver, CO [with Richard H. Franke, (Professor of Management and International Business), and Alfred V. Griffin (student).

“Revitalizing Main Street: The Case of Historic Federal Hill, Baltimore” (2002) Advances in Community Quality of Life Research: International Society for Quality of LifeStudies., Williamsburg, VA.

“Taking Sides in the Classroom: Harnessing Critical Thinking in Contemporary Marketing Curricula,” (2002) Marketing Management Association Fall Educators’ Conference, Memphis, TN.

“A Cluster Analytic Approach to Determining Affinity Group Configurations,” (1999), Society of Applied Sociology Conference, Dallas, TX.

“Cross- Cultural Advertising – Focus on Quebec”, Annual Academy of Advertising Conference, Montreal, Canada, April , 1993 (with Peter Denes and Bart Macchiette)

“Affinity Marketing as a Promotional Technique: Bankers’ Perceptions of the Credit Card Industry”, (1992) Western Decision Sciences Conference, Reno, NV.

“Target Marketing to Sensitive Groups: What is Marketing Correct?” (1992), Southwestern Federation of Academic Disciplines, San Antonio, TX.

“Affinity Marketing: What is it and How Does it Work?” (1991), Third Annual Direct Marketing Educators’ Conference, Boston, MA (with Bart Macchiette).

“Direct Marketing to the Credit Card Industry – Utilizing the Affinity Concept”, (1990), Second Annual Direct Marketing Educators’ Conference, San Francisco, CA. (with Bart Macchiette) [One of four papers chosen for the conference]

CONFERENCE PROCEEDINGS & PRESENTATIONS:

“Business Ethics in the Health Care Industry: A Review of the Major Issues,” Proceedings of the 15th Annual International Conference Promoting Business Ethics, 2008, St. John’s University, New York, NY (with D. Sumrall).

“When is Surrogate Marketing Surreptitious? An Ethical Perspective” Proceedings of the 15th Annual International Conference Promoting Business Ethics, 2008, St. John’s University, New York, NY.

“A Typology of Stealth Marketing Strategies,” in William E. Kilbourne & John D. Mittelstaedt (eds.), Papers of the 33rd Annual Macromarketing Conference, Macro-marketing Society, Inc, Clemson University, SC.(with S.P. Chattopadhyay)

“Redeveloping an Urban Slum: A Case Study and Macromarketing Implications,” in William E. Kilbourne & John D. Mittelstaedt (eds.), Papers of the 33rd Annual Macromarketing Conference, Macromarketing Society, Inc, Clemson University, SC.

“Ben Franklin and his Social Networks,” Proceedings of the 2008 International Social Network Conference, St. Petersburg, FL.

“The Promise of Social Entrepreneurship,” Proceedings of the 2007 Colleagues in Jesuit Business Education Conference, LeMoyne College, Syracuse, New York.

“Population Collapse: Why that might happen in the Developing World and what we can do about it” Proceedings of 2007 Macromarketing and Development: Building Bridges and Forging Allainces Conference,Washington DC.

“Alleviating Poverty: Implications for Business Education,” Proceedings of the 2007 Global Conference on Business and Finance, San Jose, Costa Rica.

“A Holistic Approach to Greening the Marketing Curriculum: A Framework for Action,” Proceedings of the 2007 Global Conference on Business and Finance, San Jose, Costa Rica.

“A Cross-Cultural Study of the Impact of TV Viewing on Values and Quality of Life,” Proceedings of the 2006 International Conference on Research in Advertising (ICORIA) Bath, UK.

“Enhancing Critical Thinking by Implementing Debate in the Marketing Classroom- Crucial Questions and a Blueprint for Action,” Proceedings of the 2006 Marketing Educators’ Association Conference, San Francisco, CA.

“Relationship Marketing Practices in Marketing to and through Associations in Service Industries,” Proceedings of the 2004 Academy of Marketing Conference, Cheltenham, UK.

“A Descriptive Analysis and Research Issues in Marketing to and through Associations,” Proceedings of the 2004 Academy of Marketing Conference, Cheltenham,UK.

“Greening the Supply Chain: The Differential Impact of Top Management’s Environmental Responsiveness on their Product Development Process,” Proceedings of the 2004 American Marketing Association Public Policy Conference Salt Lake City, UT (with Ashish Pujari)

“Integrating Power Web Cases Into a Marketing Class,” a finalist for Society for Marketing Advances (SMA) 2003 Innovations in Teaching Competition Award - November, 2003:New Orleans, LA.

“Electronic Cases: Enhancement of Interactivity in Marketing Education,” (2003), Marketing Management Association (MMA) Fall Educators’ Conference, Nashville, TN.

“Further Issues and Factors Affecting the Response Rates of E-mail and Mixed Mode Surveys,” (2003), R. Bruce Money and Randall L. Rose eds. American Marketing Educators’ Summer Proceedings, Chicago, IL.

“Marketing To and Through Associations: A Framework and Some Propositions,” (2003), R. Bruce Money and Randall L. Rose eds. American Marketing Educators’ Summer Proceedings, Chicago, IL.

“Facing the Marketing Correctness Challenge: Framing the Issues” (2003), Scot Burton, Craig Andrews and Michael Mazis ed. American Marketing Association Marketing and Public Policy Conference, Washington D.C.

“Population Collapse: Cross-National Analyses of Underlying Factors,” (2003) American Association for the Advancement of Science, Denver, CO [with Richard H. Franke, (Professor of Management and International Business) and Heather L. Barc and Celine McElwee (students).

“The Obesity Epidemic: Time Series Analyses of Possible Factors in the United States,” (2003) American Association for the Advancement of Science, Denver, CO [with Richard H. Franke, (Professor of Management and International Business), and Alfred V. Griffin (student).

“Revitalizing Main Street: The Case of Historic Federal Hill, Baltimore” (2002) Advances in Community Quality of Life Research: International Society for Quality of LifeStudies., Williamsburg, VA.

“Taking Sides in the Classroom: Harnessing Critical Thinking in Contemporary Marketing Curricula,” (2002) Marketing Management Association Fall Educators’ Conference, Memphis, TN.

“A Cluster Analytic Approach to Determining Affinity Group Configurations,” (1999), Society of Applied Sociology Conference, Dallas, TX.

“Cross- Cultural Advertising – Focus on Quebec”, Annual Academy of Advertising Conference, Montreal, Canada, April , 1993 (with Peter Denes and Bart Macchiette)

“Affinity Marketing as a Promotional Technique: Bankers’ Perceptions of the Credit Card Industry”, (1992) Western Decision Sciences Conference, Reno, NV.

“Target Marketing to Sensitive Groups: What is Marketing Correct?” (1992), Southwestern Federation of Academic Disciplines, San Antonio, TX.

“Affinity Marketing: What is it and How Does it Work?” (1991), Third Annual Direct Marketing Educators’ Conference, Boston, MA (with Bart Macchiette).

“Direct Marketing to the Credit Card Industry – Utilizing the Affinity Concept”, (1990), Second Annual Direct Marketing Educators’ Conference, San Francisco, CA. (with Bart Macchiette) [One of four papers chosen for the conference]

“Business Ethics in the Health Care Industry: A Review of the Major Issues,” Proceedings of the 15^th Annual International Conference Promoting Business Ethics, 2008, St. John’s University, New York, NY (with D. Sumrall).

“When is Surrogate Marketing Surreptitious? An Ethical Perspective” Proceedings of the 15^th Annual International Conference Promoting Business Ethics, 2008, St. John’s University, New York, NY.