Book Reviews, Encyclopedias and Book Chapters

PUBLISHED BOOK REVIEWS:

1. “Spanning Silos: The New CMO Imperative” by David Aaker, Harvard Business Press, in Journal of Product and Brand Management (2009).

2. “Different Thinking: Creative Strategies for Developing the Innovative Business,” by Anja Foerster and Peter Kruez in Journal of Product and Brand Management,(2008)

3. The Marketing of Rebellion by Clifford Bob, VOLUNTAS: International Journal of Voluntary and Non-Profit Organizations, 15, 2, 205 - 206, (2006).

4. In Your Face: How American Marketing Excess Fuels Anti-Americanism by Johny K. Johansson (2005), Journal of International Business Studies, [http://www.jibs.net]

5. A Voice For Non-Profits by Jeffrey M. Berry and David F. Arons (2004) VOLUNTAS: International Journal of Voluntary and Non-Profit Organizations, 15, 2, 205 - 206.

BOOK REVIEWS: (unpublished- for authors & publishers)

6. Marketing Research: An Integrative Approach (2007) Sage Publications.

7. Marketing Research: Methodological Foundations, by G. Churchill, Fifth (1995) Edition, Dryden Press.

8. Basic Marketing Research, by Gilbert Churchill, Third Edition, (1996)

9. Business Research Methods, by William Zikmund Third Edition (1992)

BOOKS

Taking Sides: Clashing Views on Controversial Issues in Marketing, McGraw-Hill Publications (2001 - Co-author: Bart Macchiette)

Also available as an e-book at: http://dushkin.com/catalog/0072384492.mhtml?SECTION=TOC#toc

Available in 151 libraries throughout the world according to WORLDCAT
Reviewed in Journal of Macromarketing, Fall 2002.

Teaching Instructors Manual for Taking Sides: Clashing Views on Controversial Issues in Marketing ,

McGraw-Hill/Dushkin Publications (2002) (Co-authors: Catherine Leonard & Bart Macchiette)

BOOK CHAPTERS AND ENCYCLOPEDIAS

1. "International Marketing Research" in Encyclopedia of Business in Today's World, Thousand Oaks, CA: Sage Publications (2009 forthcoming)

2. "Confucian Work Dynamism" in Encyclopedia of Business in Today's World, Thousand Oaks, CA: Sage Publications (2009 forthcoming)

3. " Carrefour" in Encyclopedia of Business in Today's World, Thousand Oaks, CA: Sage Publications (2009 forthcoming)

4. "Corporate Business Responsibility and International Business Ethics " in Encyclopedia of Business in Today's World, Thousand Oaks, CA: Sage Publications (2009 forthcoming)

5. "Keiratsu" in Encyclopedia of Business in Today's World, Thousand Oaks, CA: Sage Publications (2009 forthcoming)

6. "Guanxi" in Encyclopedia of Business in Today's World, Thousand Oaks, CA: Sage Publications (2009 forthcoming)

7. "Schwartz Value Theory" in Encyclopedia of Business in Today's World, Thousand Oaks, CA: Sage Publications (2009 forthcoming)

8. "The Bretton Woods Accord" in Encyclopedia of Business in Today's World, Thousand Oaks, CA: Sage Publications (2009 forthcoming)

9. "The Bretton Woods Institutions" in Encyclopedia of Business in Today's World, Thousand Oaks, CA: Sage Publications (2009 forthcoming)

10. "The Global Retail Sector" in Encyclopedia of Business in Today's World, Thousand Oaks, CA: Sage Publications (2009 forthcoming)

11. "Direct Exporting" in Encyclopedia of Business in Today's World, Thousand Oaks, CA: Sage Publications (2009 forthcoming)

12. "El Salvador" in Encyclopedia of Business in Today's World, Thousand Oaks, CA: Sage Publications (2009 forthcoming)

13. "Grey Marketing" in Encyclopedia of Business in Today's World, Thousand Oaks, CA: Sage Publications (2009 forthcoming)

14. "Immigration" in Booms and Busts: Encyclopedia of Economic History, Armonk, NY: M.E. Sharpe, Inc. (2009 forthcoming)

15. "The Indian Boom" in Booms and Busts: Encyclopedia of Economic History, Armonk, NY: M.E. Sharpe, Inc. (2009 forthcoming)

16. "Consumption" in Booms and Busts: Encyclopedia of Economic History, Armonk, NY: M.E. Sharpe, Inc.

17. "BRICs" in Booms and Busts: Encyclopedia of Economic History, Armonk, NY: M.E. Sharpe, Inc.

18. "The World Bank" in Booms and Busts: Encyclopedia of Economic History, Armonk, NY: M.E. Sharpe, Inc.

19. "Community Reinvestment Act 1977" in Booms and Busts: Encyclopedia of Economic History, Armonk, NY: M.E. Sharpe, Inc.

20. "Thomas Malthus" in Booms and Busts: Encyclopedia of Economic History, Armonk, NY: M.E. Sharpe, Inc.

21. "Online Communities and Social Networking" in Encyclopedia of Multimedia Technology and Networking, 2^nd edition (2008)

22. "Business Ethics and Healthcare" Encyclopedia of Business Ethics and Society, ed. Robert W. Kolb, Thousand Oaks, CA: Sage Publications (2007)

23. "Postmodernism and Business Ethics" Encyclopedia of Business Ethics and Society, ed. Robert W. Kolb, Thousand Oaks, CA: Sage Publications (2007)

24. "Green Marketing Strategies" in Encyclopedia of Business Ethics and Society, ed. Robert W. Kolb, Thousand Oaks, CA: Sage Publications (2007)

25. "Marketing to Minorities" in Encyclopedia of Business Ethics and Society, ed. Robert W. Kolb, Thousand Oaks, CA: Sage Publications (2007)

26. "Predatory Pricing and Trading" Encyclopedia of Business Ethics and Society, ed. Robert W. Kolb, Thousand Oaks, CA: Sage Publications (2007)

27. "Virtual Communities on the Internet" (2005) in Encyclopedia of Multimedia Technology and Networking ed. Margherita Panini, Idea Publishers: Hershey, PA.

28. "American Advertising Federation (AAF)", Encyclopedia of Advertising, ed. John McDonough, Fitzroy Dearborn Publishers, Chicago, IL, (2003).

29. "Target Marketing", Encyclopedia of Advertising, ed. John McDonough, Fitzroy Dearborn Publishers, Chicago, IL (2003)

30. "The Use of 1 - 800 Numbers in Advertising" (2003) Encyclopedia of Advertising, ed. John McDonough, Fitzroy Dearborn Publishers, Chicago, IL.

31. "The Use of 1 - 900 Numbers in Advertising," (2003), Encyclopedia of Advertising, ed. John McDonough, Fitzroy Dearborn Publishers, Chicago, IL.

32. "Bennettton" (2000) Encyclopedia of Popular Culture, edited by Tom Pendergast, St. James' Press, Farmington Hills, MI.

33. "Betty Crocker" (2000) Encyclopedia of Popular Culture, edited by Tom Pendergast, St. James' Press, Farmington Hills, MI.

34. "Mary Kay Cosmetics" (2000) Encyclopedia of Popular Culture, edited by Tom Pendergast, St. James' Press, Farmington Hills, MI.