Taking Sides: Clashing Views on Controversial Issues in Marketing, McGraw-Hill Publications (2001 - Co-author: Bart Macchiette)

Also available as an e-book at: http://dushkin.com/catalog/0072384492.mhtml?SECTION=TOC#toc

• Available in 151 libraries throughout the world according to WORLDCAT
• Reviewed in Journal of Macromarketing, Fall 2002.

Teaching Instructors Manual for Taking Sides: Clashing Views on Controversial Issues in Marketing ,  

McGraw-Hill/Dushkin Publications (2002) (Co-authors: Catherine Leonard & Bart Macchiette)

Peer Reviewed Journals:

"Stealth Marketing as a Strategy," Business Horizons 2009 (forthcoming) (with S.P. Chattopadhyay) 

"The Interrelationships between TV Viewing, Values, and Quality of Life: A Global Perspective" Journal of International Business Studies (2008), 39, 1197-1219 (with Sandra K. Smith Speck).

"Leveraging Affiliations by Marketing To and Through Associations," Industrial Marketing Management  (with P. D. Berger) April 2007.

• Lead (first) article in the issue of 10 articles
• Synopsis of article provided by Nancy R. Scott, Editor of Marketing AdVents, Washington DC Direct Marketing Association, September, 2007

"The Impact of Cultural Values on Marketing Ethical Norms: A Study in India and the USA" Journal of International Marketing , (2006) 14, 4, 28-56 (with P. Paul & K. Mukhopadhaya)  

• Featured in Marketing News, AMA Publications December 15, 2006

"Debating the Issues: A Tool for Augmenting Critical Thinking Skills of Marketing Students," Journal of Marketing Education (2005 December) 264-276 - with Bart Macchiette)

• Finalist (one of five papers), Journal of Marketing Education, Best Paper Award  for 2006- Invited to present in a Special Session at the Marketing Educators' Conference 2006 in San Francisco, CA.

"Business to Business Approaches to Marketing To and Through Associations: A Descriptive Analysis and Research Issues," Journal of Business-to-Business Marketing  (2005), 12 (3), 27-57 (with Paul D. Berger).

"Tapping into Association Marketing: Conceptual Frameworks Provide Insight Into Creating Marketing Strategies Targeted at Groups," in Intelligence: New Developments, Research, and Ideas in Management MIT Sloan Management Review (Summer 2003) Volume 44, 4, 8 - 9. (with Paul D. Berger and David Smagalla)

• Available at the MIT Sloan Management Review web site: http://sloanreview.mit.edu/smr/issue/2003/summer/1d/
• Featured article by the Direct Marketing Association (DMA) website on Association Marketing: http://www.the-dma.org/nonprofitfederation/membershipmarketing.shtml

"E-mail and Mixed Mail Database Surveys Revisited: Exploratory Analyses of Underlying Factors Affecting Response Rates" Journal of Database Marketing, 12,2, January (2005),153-171- with Paul D. Berger.

• Abstract available at the Palgrave McMillan web site: http://www.ingentaconnect.com/content/pal/dbm/2005/00000012/00000002/art00008

"Sensitive Groups and Social Issues: Are you Marketing Correct?" with Bart Macchiette, Journal of Consumer Marketing, Vol. 11, 4, (1994), 55-64.

• Reprinted on Annual Editions in Marketing, 97/98, pp. 23-40 and referenced on Marketing Management, 9^th & Millennium Edition by Philip Kotler, Prentice Hall, 1997, 2000, and in Consumer Behavior by Wayne Hoyer and Deborah MacInnis, Houghton Mifflin, 1997.

"Affinity Marketing: What is it and How does it Work?" with Bart Macchiettee, in the Journal   of Services Marketing, Vol. 6, 3 (1992), 47-57.

"Affinity Marketing: What is it and How does it Work?" with Bart Macchiettee in Journal of Product & Brand Management, Vol. 2, 1 (1993), pp. 55-66.

• Also selected and reprinted in the Annual Editions on Marketing, 95/96, pp. 66-75.

"Direct Marketing to the Credit Card Industry - Utilizing the Affinity Concept," with Bart Macchiette, in the Journal of Direct Marketing, Vol. 5, 2 (1991), 34-43.

• Referenced in Customer Behavior: Consumer Behavior and Beyond by Sheth et. al. Dryden, 1999 as well as in Marketing: Real People, Real Choices by Solomon and Stuart, Prentice Hall, 1997.