Dr. Abhijit (Abhi) Roy Associate Professor of Marketing Kania School of Management University of Scranton 320 Madison Avenue Scranton, PA 18510 Phone: 570-941-7715 E-mail: roya2@scranton.edu Abhi Roy is Associate Professor of Marketing at the Kania School of Management, University of Scranton. He has a Doctorate in Marketing from Boston University, a MBA and an MS from the University of Arizona and an undergraduate degree in Mechanical Engineering from the University of Allahabad, India. He has over 25 years of teaching experience - at institutions such as Boston University, University of Arizona, University System of New Hampshire, Loyola College in Maryland, and now at the University of Scranton. His papers have been published and featured by journals such as MIT Sloan Management Review, Journal of International Business Studies, Journal of International Marketing, Industrial Marketing Management, Journal of Teaching in International Business, Journal of Business to Business Marketing, Journal of Database Marketing, Journal of Consumer Marketing, Journal of Direct Marketing, Journal of Product and Brand Management, Journal of Services Marketing, International Journal of Sustainable Society, Annual Editions in Marketing - 1995/1996 and 1998/1999, Encyclopedia of Business Ethics and Society, Encyclopedia of Advertising, Encyclopedia of Business in Today's World and the Encyclopedia of Popular Culture. His research has been presented at several conferences including the American Marketing Association Educators' Conference, Academy of Advertising Conference, the Annual Direct Marketers' Conference, Marketing and Public Policy Conference, International Conference on Research and Advertising, Macro-marketing Conference, and the Society of Applied Sociology Conference, amongst others. Prof. Roy is the Book Review Editor for the Journal of International Consumer Marketing, on the Academic Advisory Board for Roundtable Viewpoints: International Business, and on the editorial boards of Industrial Marketing Management, Journal of Communications Management, Journal of Marketing and Management Research and the Journal of E-Adoption. He had earlier served as the Director of the Small Business Program at Plymouth State University. He is also the co-author of Taking Sides: Clashing Views on Controversal Issues in Marketing, published by McGraw-Hill (2001), and also served as the Subject Content Expert for Marketing for their on-line e-marketing publication, Powerweb, for which he was a finalist of the 2003 Innovation in Teaching Competition Award given by the Society of Marketing Advances. He was a finalist for the best paper award from the Journal of Marketing Education in 2005, and won the outstanding research award from the International Institute for Business and Finance in 2007.  He teaches courses in Marketing Management and Strategy, International and Global Marketing, Consumer Behavior, Marketing Research and Integrated Marketing Communications. His research interests are in the domain of marketing ans society issues- recent papers have included papers on marketing ethics and public policy, marketing to and through associations, affinity marketing, greening the supply chain and marketing education. Prior to his career in academia, he had worked as an Engineering Officer for Simon Carves Ltd., a multinational firm in India. Between 2005 - 2008, he was an evaluator for Del Exchange, an intranet for businesses in Delaware for the US Department of Commerce, Technology Opportunities Program. Outside of work, his hobbies include badminton, tennis, hiking and spending time with his family.